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Move beyond experimental pilots to clear, board-ready decisions. Built on years of rigorous research and field-tested in the world’s most demanding leadership rooms.
Harnessing the Power of Conversational AI to Drive Customer Engagement (Bloomsbury)
In a world of generative AI hype, Voice Marketing provides the strategic anchor. This isn't just a book about technology; it’s a manual for enterprise-wide engagement.
Co-authored by Susan and Scot Westwater with leading academics, it defines how brands can scale conversational AI while mitigating brand risk and driving measurable EBITDA expansion.
In focusing on the new tools, platforms, and thinking strategies available to marketers, it was inevitable that we would note the emerging world of voice-enabled interactions.”
The rewards for those who master this interface first will be disproportionately large. Reading this book will improve your odds immensely.”
Why manufacturing leaders are struggling to scale AI initiatives while competitors race ahead.
Includes 10 enterprise case studies featuring global leaders like Coca-Cola, Domino’s, and Sony Music.
Moves from "cool tech" to operational efficiency, featuring 19 perspectives from industry architects.
Features a comprehensive 190-page guide including a detailed glossary of AI and Agentic terms to align your leadership team.
Creating Useful and Usable Voice Experiences (2019)
Before the Generative AI boom, the foundational challenge of AI was UX. Voice Strategy established the industry standard for creating AI interfaces that humans actually want to use. It remains the go-to resource for understanding the technical architecture and user-centric design required for production-grade AI.
Peer-Reviewed Research & Academic Contributions
Our strategies aren’t just "agency opinion." They are grounded in academic rigor and have been subjected to the scrutiny of peer review. This research provides the bridge for the hyper-analytical buyer who requires evidence before action.
Published by Henry Stuart Publications
Published by Henry Stuart Publications
Most organizations are stuck in "Analysis Paralysis", analyzing AI without a clear path to production. Our Executive Briefing uses the frameworks from our published work to help your leadership team align on 2-3 funded pilots with clear ROI potential.
Explore the Executive AI BriefingFind out which AI lever will move your margins this quarter.
Apply for an AI Readiness Debrief30 minutes • Fit + blockers • Clear next step
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