Susan Westwater | AI Strategist. Brand Builder. Execution Architect.

Susan Westwater is the strategist teams call when AI needs to move—and the customer still needs to matter. A former digital and CX lead at Leo Burnett and Ricoh USA, she’s helped companies ride every major tech wave, from the early web to mobile, social, and now AI. At Pragmatic Digital, she co-founded a firm that helps organizations cut through the noise and actually deliver.

Susan nearly became a medievalist, studying how knowledge moved before mass media. That lens shaped her belief that AI, especially Conversational AI, is the new “common tongue.” Done right, it gives every team, from the boardroom to the front lines, direct access to insight and action. Done poorly, it alienates the very people it’s meant to serve.

Susan doesn’t just build AI strategy. She builds it on a CX foundation, so it actually works in the real world. With decades of experience in content, UX, and customer insight, she transforms scattered pilots and siloed plans into scalable systems that reflect the brand, serve the user, and generate results.

She’s not the person who delivers the 60-slide deck. She’s the one who helps you execute what’s in it.