At Pragmatic Digital, we help mid-size and enterprise businesses in Healthcare, Manufacturing, and CPG achieve sustainable growth through practical AI. Our expertise delivers solutions that expand your market presence and streamline operations for lasting success.
You get the strategic rigor, deep industry knowledge, and world-class expertise often associated with large global consultancies. But at Pragmatic Digital, this is delivered with the agility, personalized attention, direct expert access, and rapid execution of a dedicated boutique firm. We believe this unique combination is essential for turning ambitious AI visions into tangible enterprise results, fast.
Pragmatic Digital was built on the conviction that AI's true power is unlocked through practical application tailored to real-world enterprise challenges. Our co-founders, Susan Westwater and Scot Westwater, embody this principle, bringing a combined wealth of experience and distinct, complementary strengths to every client engagement.
An internationally recognized leader in Artificial Intelligence and Voice technology, Susan architects innovative strategies that drive substantial growth for enterprise organizations. Her distinguished career includes shaping strategy at premier agencies like Leo Burnett and holding executive roles at corporations such as Ricoh USA. Susan is a co-author of influential works on AI strategy and voice marketing, and has been recognized as a Top 100 Woman Leader in Conversational AI, bringing unparalleled market experience and cutting-edge AI acumen to our clients.
An innovator in enterprise AI application and voice technology, Scot brings over two decades of deep expertise in user experience (UX) for complex systems and digital strategy. He is the author and co-author of key texts on voice strategy and AI application, including "Voice Marketing" and "Voice Strategy." Scot focuses on making AI intuitive, adoptable, and impactful, ensuring that sophisticated technology translates into clear business value and seamless user experiences for our enterprise partners.
We’re your partner in making AI accessible and practical for your brand, regardless of size. With decades of experience working with some of the world’s largest brands at leading agencies, our founders bring deep industry insight to every project. We deliver clear, actionable AI solutions that drive growth and efficiency, serving as your strategic ally in navigating the digital landscape with tailored AI strategies that meet your unique needs.
We cut through the noise with an approach grounded in purposeful innovation, clear execution, and human-centered design. That means focusing on practical outcomes over technical jargon, prioritizing business value before chasing shiny tools, and designing AI implementations that earn internal trust and drive enterprise-wide adoption.
This philosophy, championed by our leadership's deep understanding of both enterprise strategy and user-centric design, ensures your AI initiatives are grounded and deliver measurable ROI.
Our clients are CEOs, CMOs, COOs, CTOs, and Innovation Leaders across Manufacturing, Healthcare (Pharma & Medical Devices), and CPG/Retail who want to strategically integrate AI—without needing massive internal data science teams or unlimited experimental budgets. We act as your trusted extension, leveraging our co-founders' experience in architecting enterprise-scale AI solutions and driving organizational enablement.
We guide your teams from initial idea to successful implementation and measurable impact. Our services, informed by our leadership's deep research, published insights, and global speaking engagements on practical AI application, include:
Since 2017, Pragmatic Digital has helped global brands and ambitious mid-size to enterprise organizations turn AI ambition into action. Our leadership team's insights are sought after at leading industry events such as MAICON (Marketing AI Conference), VOICE & AI, SEM Rush World Marketing Day, and UX Copenhagen.
This foundation, combined with our commitment to ethical AI as Ambassadors for the Open Voice Network (OVN), means our team brings a clear, globally informed, and principled perspective on where AI fits—and where it doesn’t. With a proven track record for identifying ROI-positive use cases and a deep understanding of both strategy and implementation, we operate as an extension of your team.
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