INDUSTRY THOUGHT LEADERSHIP

Shaping the Conversation:
Pragmatic Digital on Stage

Our Co-Founders share data-driven insights on AI transformation, driving measurable outcomes for enterprises and private equity portfolios.

Book Susan & Scot to Speak

Bring our evidence-based frameworks to your next leadership summit or board meeting.

MAICON | BRANDSMART | SEMrush Global Marketing Day | MarketingAIInstitute B2B Summit | Social Media Examiner

Featured Keynotes

We highlight the most impactful, outcome-focused engagements where we’ve defined the future of AI strategy for global audiences.

Securing the Pole Position: AI-Fueled Commercial Growth

A deep dive into how mid-market chemical manufacturers leverage AI to accelerate commercial growth and strategic transformation.

AI-Ready / Upgrade / Replace calls
Priority blockers + fastest low-risk improvements

AI, Friend, Not Foe: The Reality of Implementation

Participating in the Leonard L. Berry Marketing Book Award session, we provided the academic and practical foundation for how AI actually scales in real-world organizations.

Technology + data architecture map (dependencies + data flow)
Gap analysis: integration bottlenecks, data constraints, and risk flags

The AI Growth Blueprint: From MQLs to Meaningful Growth

This session provides the exact framework used by PE partners and CEOs to force a funding decision and scale AI across fragmented departments.

Sequenced fix plan + implementation priorities
Owners + timeline checkpoints

A Legacy of Authority

While others were discovering the tools, we were defining the methodology.

Our co-founders are sought-after speakers who have defined the AI and conversational strategy landscape at the world’s most rigorous marketing conferences since 2019.

Year
Event
Topic
2026
Electric Roundtable
AI-Enabled Marketing Wins (SBDC Training)
2026
Chicagoland Chamber of Commerce
AI-Enabled Marketing Wins (SBDC Training)
2025
GALA (Global Keynote)
The New Value Equation: AI, Work, and Brand Worth
2025
Generate Chicago
AI and the future of CX
2025
Grace Hopper Celebration
Humanities Leaders in the Age of AI
2025
Americhem Executive Summit
AI-Fueled Growth in Chemical Manufacturing
2025
AI for B2B Marketers Summit 2025
The AI Growth Blueprint (Keynote)
2025
AMA Chicago - BrandSmart
Beyond the Chatbot: 5 Strategies for AI Success
2025
DigiMarCon Midwest
The AI Growth Blueprint (Masterclass & Keynote)
2024
AIinCHI
What Every Marketer Should Know About AI
2024
MAICON
Navigating Branding in the Brave New World of AI
2024
UNO Speaker Series
Unlocking the Power of AI for Small Business
2024
DigiMarCon Midwest
Shifting Monologue to Dialogue in the AI Era
2024
DigiMarCon Great Lakes
Shifting Monologue to Dialogue in the AI Era
2023
Voice & AI
Practical Strategy: Breaking Ground Without Re-inventing
2023
SMASH
Maximizing the Power of ConversationalAI and Voice Technology in SeniorCare Marketing and Sales
2023
DigiMarCon Midwest
Conversational AI for Marketers
2023
MAICON
Transforming CX with Conversational AI and Voice
2022
IIT Real-Time Communication Conference
Women in Voice Technology Panel
2022
Voicify / Modev webinar
Your Customers Are Using Their Voices to Interact With Your Brand. Are You Listening?
2022
NovusNorth Expert Series
Trends in Voice, Discover How to Use Voice to Engage With Your Customers
2021
MAICON
7 Stats Marketers Should Know About Voice
2021
UX Copenhagen
Creating Useful and Usable Voice Experiences
2020
VOICE Global (Virtual)
Leading the Global Brand Conversation
2020
Project Voice
Voice Strategy Book Launch & Framework
2020
CADM Annual Gala
Now What? Getting started with Voice AI
2019
SEMrush Global Day
Panelists for 2 separate sessions focused on content and search
2019
SMASH Las Vegas
Now What? Getting started with Voice AI
2019
VOICE Summit
Now What? Getting started with Voice AI
2019
Lingofest
What every CMO and Brand manager should know about Voice

Deep Dives: The Strategic Business Case for AI

Expert perspectives on the intersection of AI, revenue operations, and organizational growth. We’ve selected these featured appearances for their focus on the data-driven frameworks required to move past "pilot purgatory" and build a scalable, high-performing AI tech stack.

a BROADcast for Manufacturers

Romance Meets ROI: AI for EBITDA Expansion

A deep dive into how mid-market manufacturers can move past the "pilot leak" and build AI workflows that directly impact the P&L.

What You’ll Learn:
How to bridge the gap between legacy manufacturing data and modern AI tools.
The framework for identifying the highest-ROI operational bottlenecks.
Strategic alignment: Getting the shop floor and the boardroom on the same page.
iDigress with Troy Sandidge

The AI Growth Blueprint: A Two-Part Strategy Masterclass

A comprehensive exploration of the intersection between Generative AI and revenue operations. This session provides the "Growth Blueprint" for scaling AI across fragmented departments.

What You’ll Learn:
The Four Pillars of a high-performing AI tech stack.
How to maintain brand voice and governance while scaling content output.
The transition from manual marketing to autonomous revenue operations.
Marketing AI Institute (Ask Me Anything)

The Executive Guide to De-Risking AI Transformation

A candid session with the industry’s leading education body, answering the "hard questions" about AI adoption, risk mitigation, and enterprise deployment.

What You’ll Learn:
Governance First: How to protect your IP and brand during the AI shift.
The "Human-in-the-Loop" requirement for safe AI implementation.
Evaluating vendors: What to ask before you sign a contract.

Strategic Deep Dives
The Full Media Archive

A comprehensive collection of masterclasses, interviews, and executive briefings exploring the intersection of AI transformation, revenue operations, and organizational scale.

Show / Platform
Featured Episode / Masterclass Topic
iDigress with Troy Sandidge
The AI Revolution: Voice & Generative AI Masterclass (Eps. 102 & 103)
a BROADcast for Manufacturers
Romance Meets ROI: How AI Made Them a Power Couple
Social Media Examiner
How to Make AI Work in Your Business with Mike Stelzner
The Voicebot Podcast
Voice AI Year in Review: The Enterprise Edition
The Trending Communicator
From Alexa to Agentic AI: The Future of Brand Communication
AI for Revenue Leaders
Harnessing Voice AI for Authentic Customer Connections
Marketing AI Institute
AI Academy: Ask Me Anything with Susan and Scot Westwater
MondoCRM Podcast
Luddite No More: Building Better Brands with AI
AMA Chicago (LinkedIn Live)
Real Talk: Implementing AI in the Modern Organization
Digital Megaphone
Using AI to Gain a Competitive Advantage at Work
Zift Channel Chats
AI Strategy in Channel Marketing & Revenue Operations
The Funnel Reboot Podcast
Voice Marketing: Moving Beyond the Hype
The Business Storytelling Show
Voice Content Marketing for Organizations of All Sizes
AI In Marketing Unpacked
Harnessing Conversational AI for B2B Growth
Inside Voice (Spotify)
Creating Useful & Usable Frameworks for Voice Experiences
The Future is Spoken
The Strategic Design of Conversational AI
AI For Creative Entrepreneurs
Designing Conversations: The New UX Frontier
Voicefluencer Show
Strategic Implementation of Conversational Marketing
NovusNorth
Trends in Voice: The Newest Element of Customer Experience
Sirius Marketing Podcast
AI, Content Creation, and Digital Transformation
Fastlane Founders
Why Voice Strategy is Foundational to Brand Search
INSTITUTIONAL CREDIBILITY

Grounded in Research

Our public commentary isn’t just "agency opinion", it’s backed by peer-reviewed academic publications. This provides a bridge for the hyper-analytical buyer who requires evidence before action.

Explore Our Published Research

Ready to Escape Pilot Purgatory?

Stop listening to the hype and start building your stack. We help mid-market leaders and PE partners turn AI potential into a measurable margin-expansion lever.

Apply for an AI Readiness Debrief

30 minutes • Fit + blockers • Clear next step

Built For PE-backed leaders in Manufacturing, CPG, and Life Sciences.

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