Enhancing customer experience, one conversation at a time, since 2017

Throughout our careers, we have witnessed significant shifts in marketing communications, driven by changes in consumer behavior and technological advancements. The late 90s saw the transition from traditional to digital marketing, fueled by the emergence of the consumer internet. In the mid-2000s, social media platforms transformed how people interacted with each other and brands, necessitating a new approach to promoting products. By 2013, mobile apps had taken the world by storm, once again revolutionizing how consumers engaged with brands. Having observed these three paradigm shifts in consumer behavior, we immediately recognized the potential of voice-activated assistants like Amazon Alexa, Google Assistant, and Siri to provide consumers with faster, more efficient access to information. We knew we couldn't let this opportunity pass by, as it represented yet another game-changing moment in the evolution of marketing communications.

In 2017, we founded Pragmatic, a consultancy specializing in Conversational AI and Voice technology. Working closely with brands, our mission is to discover ways of incorporating conversational interfaces into the customer experience, providing support throughout their journeys. Over the years, we have gained extensive knowledge and insight into the development of the internet, starting from its beginnings in the late 1990s to the rise of social media in the mid-2000s, and the introduction of mobile technology in 2013. These experiences gave us the clarity to recognize the incredible potential of AI to help brands succeed.

The future looks bright for brands in conversational AI. With the growing trend of customers communicating through conversational interfaces, such as voice assistants and chatbots, the potential for creating unique and personalized customer experiences is on the rise. Brands can now offer tailored recommendations, streamline operations, and provide 24/7 customer support through conversational AI. As technology advances, the possibilities for improving conversational experiences with tools like natural language processing and sentiment analysis are endless. At Pragmatic, we're at the forefront of this revolution, helping our clients harness the power of conversational AI to achieve business success and deliver exceptional customer experiences.