About Us

Customized conversational AI services for your business - learn about Pragmatic's team and expertise

Pragmatic is the conversational AI advisor for the world’s most innovative brands.

Enhance your business with our strategic approach to Conversational AI solutions

We're the Conversational AI experts that innovative brands turn to for customized solutions that drive real results. As a leading provider of conversational AI solutions, we help restaurant groups achieve their goals by leveraging our strategic approach and extensive industry knowledge.

Our collaborative partnerships and range of services, including project definition, design and development, Voice marketing, and education and training support, ensure that our clients receive personalized solutions that meet their specific requirements. We take a data-driven approach to continuously improve our solutions for maximum value and success.

Whether you're looking to reduce wait times, streamline the ordering process, or offer personalized menu recommendations, our team of experts has the experience and knowledge to help your restaurant group achieve its goals. Contact us today to learn more about how Pragmatic Digital can help transform your customer experience with our industry-leading conversational AI solutions.

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Our leadership team

Fueled by curiosity and a love of problem solving, our founders have combined their agency and corporate experience and know-how
to create a consultancy that believes in making our clients' stars shine and their customers smile.
Photo of Susan Westwater - CEO of Pragmatic Digital

Susan Westwater

CEO and Co-founder

Susan advises the world’s most innovative brands that want to capitalize on the incredible opportunity Voice and conversational AI represent. Combining the strategic marketing and brand knowledge she gained from decades at top tier agencies such as Leo Burnett and working in corporate, Susan helps clients expand their brands into conversational experiences to solve marketing and customer experience problems.  Susan has presented and authored a number of talks, workshops, articles, research papers, and ebooks focused on the role Voice, conversational AI, and other emerging technologies like the metaverse, play in marketing and business strategy. She is an Ambassador of the Open Voice Network, an instructor at the AI Academy for Marketers. Susan is co-author of Voice Strategy: Creating Useful and Usable Voice Experiences (which was a #1 Release on Amazon) and is a co-author of Voice Marketing (publishing in 2023).

Photo of Scot Westwater, COO of Pragmatic Digital

Scot Westwater

COO and Co-founder

Scot is a Voice technology expert who helps clients improve their marketing and customer experience. He leverages his 24+ years of design, UX, and digital strategy to create effective voice experiences. Along with his wife Susan, he co-wrote Voice Strategy: Creating Useful and Usable Voice Experiences and will be launching a new book, Voice Marketing in summer 2023. Scot has spoken at industry events like SEM Rush World Marketing Day, Project Voice, VOICE Global, and VOICE22.  In addition, he enjoys giving guest lectures for masters level marketing and HCI classes. He's an Ambassador for the Open Voice Network and an instructor for the Marketing AI Institute.

Partner with industry leaders for innovative, personalized solutions tailored to achieve your goals

We're here to help you achieve your business goals, no matter what they may be. Whether you're looking to improve customer experiences or streamline operations, we have the expertise to deliver customized and innovative solutions that meet your specific needs. With our deep knowledge and experience in conversational AI, Voice marketing, and innovation strategy, we can help take your business to the next level. So why wait? Let's work together to achieve success and grow your business.

Industry expertise you can count on

We combine our deep knowledge and expertise in various industries, such as restaurant, retail, entertainment, and healthcare, with a strategic approach to conversational AI. This ensures that we create the right solution for the right audience, helping our clients achieve their business goals.

Customized solutions for your business (and its audience)

We understand that each business is unique, so we take a personalized approach to every project. By closely working with you, we develop customized solutions that meet your specific requirements and deliver results.

Collaborative partnership every step of the way

We build strong, collaborative partnerships with our clients. From discovery to optimization, we work closely with you to understand your business needs and ensure your success.

A wide range of services

We offer a comprehensive range of services to help you achieve your organizational goals. Our expertise includes: project definition, digital and content strategy, conversational UX, design and development, post launch analysis, Voice marketing, and education & training support.

Results-driven approach

Our focus is on delivering results. We use a data-driven approach to measure project success and continuously improve our solutions, ensuring maximum value for our clients.

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Our services

Pragmatic offers comprehensive services to help businesses enhance their customer experience and drive business growth, from content and digital strategy to conversational UX. With experienced experts, they create tailored solutions to meet the unique needs of each business.

Our services
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New to Conversational AI and Voice? Start here.

Conversational AI and Voice are transforming the way businesses interact with their customers, allowing them to leverage this technology for their brand and creating far-reaching consequences for how audiences interact with them and their content.

What is Voice?

Testimonial Section

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