ABOUT PRAGMATIC DIGITAL

We’ve Lived Through the Hype Cycle. We Build Applied AI for the Mid-Market.

Founded in 2017 by operators who’ve led AI transformation in Manufacturing, CPG, and Life Sciences. We translate frontier technology into measurable EBITDA impact; without failed pilots, endless debate, or vendor chaos.

30-min Executive Diagnostic → 90-min Executive AI Briefing → Board-ready pack in 48 hours.

Binding decisions, ROI validation, and AI governance guardrails; delivered fast.

Not “AI consulting.”
A Strategic Execution Firm.

Led by Susan Westwater, Pragmatic Digital helps executives identify ROI-ready AI opportunities, make the hard capital allocation calls, and leave with funded next steps and enterprise-grade governance.

Built For:

  • Operating Partners & PE Executives who need capital-disciplined AI investment strategies.
  • CEOs, CFOs, and COOs who want funded next steps and operational efficiency, not more debate.
  • IT and Ops Leaders who require feasibility gates, data security, and realistic sequencing.
For Operating Partners

For Private Equity & PortCos

Standardize AI governance, prevent duplicated pilots, and apply portfolio-wide funding gates across PortCos, so AI spend is defensible at the fund level.

Explore the Portfolio AI Decision Sprint →

What you get, every time

We turn AI uncertainty into funded next steps. Each initiative is feasibility-scored and capacity-checked against team bandwidth and operating calendars before you commit.

The Feasibility Gate

"We don’t greenlight pilots until data access, security/privacy, and integration feasibility clear the gate."

Risk Reducer

Built to prevent duplicated pilots and enforce funding gates across PortCos.

Proven Process. Pragmatic Results.

The world doesn’t need more AI hype or PowerPoint decks. Leaders need measurable results, fast.
That’s where we’re different:

Decisive

Three binding decisions and a 90-day pilot roadmap with owners and metrics.

Realistic

Technical, financial, and data constraints are validated before anything is funded.

Accountable

Follow-through and week-two check-ins keep execution moving and prevent backsliding.

Partner Model: We lead prioritization, governance, and pilot design. When execution requires specialized engineering (e.g., Computer Vision, Custom LLMs), we integrate vetted partners under a single decision framework.

Founder-led. Senior-only.

When stakes are high (board scrutiny, compliance risk, or portfolio-wide coordination) teams want senior operators in the room.

Susan Westwater

CEO

A strategic leader known for bringing board-level clarity to complex AI initiatives. Susan ensures every engagement is anchored to a defensible business case and executed with rigor.

Explore Susan’s Approach

Scot Westwater

Chief Strategy Officer

A veteran of Applied AI integration and UX. Scot architects the operating systems that make AI stick, translating unstructured data and high-level strategy into scalable, usable workflows that your teams will actually adopt.

See Scot’s Expertise In Action →

Pragmatic helped us make in 90 minutes what we couldn’t in 9 months: binding AI decisions and a roadmap our CFO actually approved.
— Chief Strategy Officer, Mid-Market Manufacturer

Trusted by Fortune 1000 and Mid-Market Innovators

30+
EXECUTIVE TEAMS ALIGNED
(in 90-minute sprints)
3
BINDING DECISIONS
(Fund / Pause / Kill)
1
AVOIDED PILOT
(often pays for the engagement*)

* Based on avoided tool + labor spend.

Not another consultancy.
A catalyst for executive decision.

Where others deliver decks, we deliver operational momentum:

No 80-page roadmaps

Just a clear 90-day plan with owners and metrics.

No endless discovery

A facilitated process that forces clarity.

No abandonment

A week-2 check-in keeps execution on track.

Trusted by Executives Across Industries

"This session forced the tough decisions we’d avoided for months."

CFO, Industrial Manufacturing

"Finally, a facilitator who understood both data constraints and business urgency."

VP of Clinical Operations, Mid-Market Biotech

"We left with clarity, ownership, and momentum."

SVP of Growth, Consumer Packaged Goods

Ready to Execute Your AI Strategy?

If your leadership team is still debating direction, start with a quick conversation. The Executive Diagnostic Call confirms fit, identifies the highest-ROI next step, and determines whether the Executive AI Briefing is the right move.

Request Your Executive Diagnostic Call

30 minutes • Fit + blockers • Clear next step

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